SOCIAL MEDIA ANALYTICS AND INTELLIGENCE RESEARCH & THEORY (SMART)

Social media has transformed from a decentralized platform for content creation and sharing into a dynamic space for communication and interaction among individuals and communities. This evolution has captured the attention of scholars across multiple disciplines, including communication, management, computer science, and the social and behavioral sciences. As a result, growing theoretical and methodological interest has emerged around the study of social media.

This track invites researchers and practitioners to explore the latest advances in social media analytics and intelligence. It aims to foster interdisciplinary dialogue and examine how state-of-the-art research and practice can address key challenges and opportunities in the field. We invite scholars whose works are, but not limited to, related to the following subjects:

• Usage and application of social media analytics
• Social media analytics and competitive intelligence
• Social network analysis and network intelligence
• Open source intelligence with social media
• Decision making and social media analytics
• Sentiment analysis for social media
• Intention mining and dynamic topics analysis for social media
• AI in social media from big data analytics perspective
• Visual analytics for social media
• Social media analytics strategy
• Stance detection on social media
• Knowledge sharing on social media: enterprise perspective
• Social media and digital marketing
• Link prediction in social media
• Analytics for comminty detection and movements on social media
• Social media addiction
• Public sphere analysis on social media